Many people want to eat healthier, but purchasing healthier food tends to be much more expensive that buying traditional foods. Cheap food, whether processed, in mixes, or frozen, often contains fats, preservatives, animal products, and artificial ingredients. Nutritional value is often lacking, but pricing fits into the budgets of working families. Mayonnaise, for example, is a food staple for many families. It is used as a sandwich spread; it is the basis for dips and sauces; and is mixed with potatoes, pastas, and vegetables for summer salad favorites. Purchasing mayonnaise made with eggs is cheap, and there are many choices of brands and manufacturers. Purchasing an alternative, if one can be found, has cost people double the amount of the regular product.
Independent food companies are focusing on making Food healthier for Consumers. Plant-based ingredients, for example, allow companies to offer egg-less mayonnaise alternatives at affordable pricing. Pea proteins instead of eggs are used to create a cost-effective, smooth, and creamy alternative that is widely available. Pricing is the same as traditional products, and the number of flavors offered has increased to five, with other options in development. Alternatives to meats, cheeses, desserts, mixes, and ice cream are also increasing. Gluten free items are becoming more varied, and less expensive than they were when first introduced. It no longer takes a small fortune to feed the average family healthier alternatives.
Technology, better processes, and more efficient manufacturing methods provide a way for companies to make foods that are healthier, and cost-effective. Products use less water, energy, and land to make, and the pricing is reflecting that fact. Taste of alternative products is also improving. Dessert mixes, for example, that were gluten free, had less sugar in them, or did not have animal products used to taste bland, or have an artificial after-taste that most people found unappealing. Technology, and the way ingredients are used and developed, has made alternatives that are smooth, creamy, or taste just as sweet as those made with traditional ingredients. The lower costs also mean the items are more readily available. Alternatives for mixes, treats, mayo, and meats are now found on shelves at large chain department stores that carry food, bargain dollar stores, and regular grocery stores.